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AUTHOR • TEDx SPEAKER • CFEI 

What I Do

1 / Financial Education Strategy

Helping organizations develop educational content strategies, investor education initiatives and content franchises.

2 / Educational Content

Creating articles, guides, video scripts and other content that make complex financial topics easier to understand.

3 / Thought Leadership

Helping financial experts and organizations turn their expertise into compelling, audience-focused content.

4 / Speaking & Educational Programs

Keynotes, workshops, webinars, panels and financial literacy initiatives.

Finance. Education. Storytelling.

My work sits at the intersection of financial expertise, journalism, education and storytelling.
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I understand financial concepts and the technical side of the industry. I also understand what it's like to be on the receiving end of financial information.
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My role is to help bridge that gap.

I take complex financial topics and turn them into content and educational experiences that are clear, credible and useful to the people you're trying to reach.

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Experience You Can Trust

I've spent my career working at the intersection of personal finance, journalism, financial education and media.

My experience includes:

  • Award-winning author of The Money Master

  • TEDx and keynote speaker

  • Certified Financial Education Instructor (CFEI)

  • Forbes Advisor Canada Advisory Board Member and credit card expert

  • Financial journalist and researcher

  • Managing Editor
     

I've created content and educational initiatives for financial institutions, media organizations and consumer brands.

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Watch Sandy's TEDx Talk
"Becoming Financially Independent"

Sandy's TEDx talk explores the importance of taking ownership of your financial future and building the knowledge and confidence to make informed financial decisions.

The Money Master

Award-winning author and financial educator

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My book, The Money Master: Inside Secrets on How to Make Your Money Grow and Stay Safe, was based on my own experience learning how to invest and take greater responsibility for my financial future.

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It became the foundation for a career dedicated to making financial information more accessible.

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Let's Create Better Financial Education

Looking for a financial education, content or thought leadership partner?

Let's talk about what you're building.

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